Agency News
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DDB Cut From Bud Light Review
(2011/10/11)
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 Another storied ad relationship has come to an end: DDB has been cut from the Bud Light review, the agency confirmed, marking the end of its 30-year relationship in the U.S.
The Omnicom agency helped introduce Bud Light, now the country's biggest beer brand, when it launched in 1981, and has been on the roster ever since. Among the long list of the agency's notable advertising for Bud Light are "Real Men of Genius" and ads featuring its Spuds McKenzie mascot, as well as "Whassup?" and a bevy of commercials featuring the iconic Clydesdales for Budweiser. |
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Campaign News
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Saatchi Wins Kraft's Trident Aft...
(2011/10/3)
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 Saatchi & Saatchi has snagged creative advertising duties for the world's largest gum brand, winning Kraft Food's Trident account after a global review.
The Publicis Groupe agency beat out independent Wieden & Kennedy and Omnicom Group's TBWA in the final round. Both TBWA and Saatchi referred calls to Kraft, which did not immediately respond to multiple requests for comment. W&K did not return calls for comment. |
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